Marketing Lead, Evals
Core
Lead end-to-end marketing for Mercor's new Enterprise Evals business unit, driving pipeline and revenue for AI evaluation products.
Role type
Senior B2B Marketing Lead (Product Marketing & Demand Generation)
Builds
Integrated marketing campaigns, positioning, and messaging for the Evals product line.
Domain
AI / Artificial Intelligence / Enterprise Software
Deliverable
product features
Required skills
B2B marketing strategy, cross-channel campaign execution, product positioning, lifecycle management, AI-first workflow adoption, technical writing
Preferred skills
Experience scaling marketing at Series B/C hypergrowth companies, fluency in modern marketing automation tools, deep expertise in 1-2 marketing disciplines
Technologies
Modern marketing automation tools, AI research tools
Responsibilities
Own the marketing roadmap for Evals, define lifecycle stages and track performance, build and run integrated campaigns, collaborate with research and GTM on positioning, execute content at scale, manage high-impact programs
Seniority
Senior, hands-on IC