GCD - Performance, CRM and Scale
Core
Lead creative vision, systemic strategy, and asset excellence for large-scale digital workstreams, overseeing cross-functional teams delivering thousands of performance-driven assets including lifecycle email ecosystems, landing pages, and marketing engines.
Role type
Senior Creative Director (Scaled CRM & Performance)
Builds
High-volume, localized, and automated digital assets for B2B and B2C clients
Domain
Digital Marketing, Performance Marketing, CRM, Creative Strategy
Required skills
Senior Agency Leadership, Performance Marketing & CRM Mastery, Technical Literacy & Maker Mindset, Exceptional Craft & Precision, Change Management Grit
Preferred skills
AI suite integration, Dynamic Creative Optimization (DCO), Automated toolkits
Responsibilities
Enforce systemic brand and performance direction across scaled channels; Overhaul operational processes to transition from manual workflows to automated models; Foster a culture of responsible automation and AI integration; Act as the ultimate gatekeeper for artistry standards across all creative disciplines; Define unified creative vision and evolve senior teams; Serve as a strategic peer to client VPs and Product Marketing Directors.