PH Marketing Lead
Core
Own end-to-end marketing strategy for Canva in the Philippines, driving brand awareness, adoption, and affinity through integrated campaigns and community building.
Role type
Senior Marketing Lead (Country)
Builds
Brand campaigns, social media presence, community initiatives, and strategic partnerships for Canva in the Philippines.
Domain
SaaS Design Tool / Southeast Asia Market
Required skills
End-to-end marketing strategy, brand campaign leadership, team management, paid media, influencer marketing, community management, partnership development, CRM integration, cross-functional collaboration
Preferred skills
Fluency in Taglish or other Philippine languages, experience in high-growth markets, deep familiarity with Philippines digital landscape
Technologies
TV, digital, OOH, social platforms, CRM systems
Responsibilities
Lead a team of ~9 across brand, social, influencer, events, and community; execute 360 brand campaigns; oversee creative production and media buying; build strategic partnerships; drive community impact through events and trainings; collaborate with Growth Marketing on performance marketing; coach and develop team members
Seniority
Senior, hands-on IC with people leadership