Head of Social, North America
Core
Lead North America social strategy, build and grow a team of social experts, and integrate social insights into broader creative and marketing efforts.
Role type
Senior leadership, Head of Social
Builds
North America social strategy, team, and cultural presence
Domain
Marketing, Social Media, Brand Strategy
Deliverable
product features
Required skills
Social media strategy, team leadership and hiring, cultural fluency, cross-functional partnership, executive presence, data fluency
Preferred skills
Experience building social programs at well-known brands, experience with emerging platforms and formats
Technologies
Facebook, Instagram, Pinterest, YouTube, X, LinkedIn
Responsibilities
Own North America social strategy and roadmap; build and coach a team of social experts; expand presence across current and emerging platforms; localize global campaigns for North American audiences; partner with Communications and Partnerships; represent social in cross-functional leadership meetings; manage budget and reporting based on performance data.
Seniority
Senior, hands-on IC with leadership mandate