Growth & Marketing Lead (12-month FTC)
Core
Strategic Growth & Marketing Lead owning Vietnam's campaign calendar, budget allocation, and partnership strategy for Canva.
Role type
Senior Growth & Marketing Lead (Generalist)
Builds
Multi-channel marketing campaigns and partnership frameworks for Canva in Vietnam
Domain
SaaS Design Tool / Digital Marketing
Deliverable
product features
Required skills
multi-channel campaign management, budget allocation, partnership strategy, media buying principles, MMM/incrementality testing, cross-functional coordination
Preferred skills
experience in fast-paced remote environments, ability to guide creative strategy without direct authority
Technologies
MMM, incrementality studies, MMP, platform data
Responsibilities
Own Vietnam campaign calendar and align with global priorities; Set media mix and lead budget allocation; Guide creative strategy using performance data; Build understanding of performance marketing impact on MAU/revenue; Understand media measurement toolkit; Contribute to partnership strategy and negotiations
Seniority
Senior, hands-on IC
