SEO Country Lead - Italy
Core
Lead end-to-end SEO strategy for Canva in the Italian market, driving organic growth, user acquisition, and search visibility through technical SEO, content, and authority building.
Role type
Senior SEO Country Lead (Market Expansion)
Builds
Organic search traffic, user signups, active users, and returning users for Canva Italy.
Domain
SaaS Design Tool / International Market Expansion
Required skills
Native Italian, Business English, Technical SEO, Content Strategy, Authority Building, Market Strategy, Data Analysis, Stakeholder Influence, Process Design, AI Search Trends
Preferred skills
Multi-year market expansion, Hyper-growth environments, Mobile-first optimization, Multi-platform search ecosystems
Technologies
Looker, Omni, Search Console, SEMrush, Ahrefs, Screaming Frog
Responsibilities
Define and execute local SEO strategy aligned with global growth goals; Analyze user intent, search behavior, and competitor landscape; Partner with localization, product, and engineering teams; Maintain technical SEO foundations (speed, crawlability, structured data); Build reporting frameworks and repeatable processes; Explore AI-powered search and discovery trends.
Seniority
Senior, hands-on IC with strategic ownership