Creative Strategist, Mexico
Core
Creative performance engine driving Canva's paid marketing strategy in Mexico, combining cultural insight, analytics, and creative instinct to optimize campaign output.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
High-impact creative assets and campaigns for Meta, TikTok, YouTube, and emerging channels
Domain
Digital Marketing / Performance Advertising / Latin America
Required skills
Growth/performance marketing strategy, structured creative testing frameworks, cross-channel creative direction, cultural fluency for Mexican audiences, CRO optimization, AI tool utilization, dashboard analytics interpretation
Preferred skills
Experience briefing and directing video editors/designers/writers, sprint cycle management, emerging format expertise
Technologies
Meta, TikTok, YouTube, AI tools, analytics dashboards
Responsibilities
Lead full creative cycle from research to performance review, analyze performance data to drive creative direction, collaborate with local creators to produce on-brand content, identify regional trends for storytelling, optimize acquisition journeys, accelerate ideation with AI
Seniority
Senior, hands-on IC
