Senior Data Scientist (Marketing)
Core
Guide measurement, strategy, and decision-making for DoorDash's Australia and New Zealand marketing efforts by analyzing campaign results, customer segments, and digital A/B tests to optimize performance and ROI.
Role type
Senior individual contributor marketing analytics manager
Builds
Actionable marketing insights, measurement solutions, and reporting frameworks for ANZ markets
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, ETL processes, A/B testing, causal inference, hypothesis testing, multivariate regression, Python or R, back-of-the-envelope modelling
Preferred skills
Marketing science or analytics experience, experience with agencies and third-party vendors, AI tool development for self-service insights
Technologies
SQL, Python, R, ETL tools, analytics and visualization tools
Responsibilities
Design and analyze experiments to measure digital marketing ROI, identify target customer segments to optimize strategies, present campaign insights to leadership, scale measurement and reporting solutions, leverage AI to democratize insights for stakeholders
Seniority
Senior, hands-on IC