Head of Marketing
Core
Define and execute the marketing strategy, brand narrative, and messaging for a policy platform serving large government agencies.
Role type
Head of Marketing (B2B SaaS)
Builds
Brand identity, thought leadership content, sales enablement materials, and marketing campaigns for government clients.
Domain
Public Policy / Government Technology
Deliverable
product features
Required skills
B2B marketing strategy, positioning and messaging, thought leadership, brand direction, product marketing, team leadership, budget management
Preferred skills
Experience in high-growth companies, ability to simplify complex technical products, creative taste
Technologies
None stated
Responsibilities
Define category positioning and competitive messaging; lead content creation and thought leadership; manage brand and creative direction; execute product launches and sales enablement; set annual marketing strategy and budget; lead and grow the marketing team.