Influencer Program Lead - LATAM
Core
Lead influencer marketing and partnership activations for OpenAI's ChatGPT across Brazil and Spanish-speaking Latin America, translating AI capabilities into creator-led campaigns and professional-use education.
Role type
Senior Influencer Program Lead (Marketing)
Builds
Creator programs, co-marketing campaigns, and professional-use education initiatives for ChatGPT
Domain
Artificial Intelligence / Consumer Marketing
Deliverable
product features
Required skills
Influencer strategy and program management, creator selection and briefing, partnership marketing execution, product storytelling for AI, cross-functional coordination, budget and delivery tracking
Preferred skills
LATAM market knowledge, insight-driven approach, personal ownership of strategy and execution
Technologies
None stated
Responsibilities
Own influencer strategy and program calendar for Brazil and Spanish-speaking LATAM; Select, brief, and manage creators and agencies based on audience fit and cultural relevance; Translate product features and AI capabilities into clear creator briefs and demonstrations; Turn product launches and cultural moments into creator-led campaigns; Support professional-use creator education aligned with B2B marketing; Lead creator operations including scopes, budgets, timelines, and content review; Own partnership marketing plans connecting partner insights with product use cases; Define success and learning plans using brand and behavioral metrics
Seniority
Senior, hands-on IC