Senior Manager, Tutor Brand
Core
Define and evolve the brand narrative for the global tutor community, positioning Preply as a long-term partner in professional growth rather than just a platform.
Role type
Senior Manager, Tutor Brand / Supply Comms
Builds
Long-term brand foundations, scalable content ecosystems, and thought leadership initiatives for the tutor audience.
Domain
EdTech / Online Language Learning / B2B Partner Marketing
Deliverable
product features
Required skills
Strategic storytelling and positioning, long-term brand initiative building, community building and professional identity management, cross-functional collaboration, budget and vendor relationship management, LLMs and generative AI utilization for content scaling
Preferred skills
Experience in fast-paced tech environments, ability to drive brand impact through influence without direct reports
Technologies
LLMs, generative AI
Responsibilities
Own and evolve the tutor brand narrative; Develop long-term educational content channels and expert series; Define success metrics for tutor brand (trust, retention, engagement); Partner with Supply/Tutor Success teams on strategic narrative moments; Shape content regarding AI's role in teaching.
Seniority
Senior, expert-track leadership (scope of impact, no direct report team)