Director, Agency Services
Core
Manage critical client relationships and oversee media/affiliate performance for EDU agency clients to ensure program goals are achieved.
Role type
Senior IC account director (agency services)
Builds
Client account growth and media program performance
Domain
Digital marketing / Online advertising
Deliverable
client delivery
Required skills
Account management, Client services, Project management, Paid search, Programmatic advertising, Social media advertising, PPL/Affiliate management, Higher education industry knowledge, Financial services industry knowledge
Preferred skills
Strategic thinking, Problem solving, Business writing, Presentation skills
Technologies
Zeta Marketing Platform (ZMP)
Responsibilities
Manage and grow existing and new launch EDU agency client accounts; Manage weekly partnership meetings and deliver QBR presentations; Serve as point person for all client and campaign requests; Liaise with channel management teams on in scope media channels; Develop deep understanding of Zeta's product offerings to identify cross-sell and upsell opportunities; Coordinate and manage campaign executions including custom creative build-outs; Conceptualize and manage project timelines; Share expertise and advise clients on new campaign strategies; Manage administrative rhythm including insertion orders, pacing reports, and billing.