Media Analyst
Core
Driving digital campaign operations by transforming strategy into execution across major media platforms to deliver results for clients.
Role type
Media Analyst
Builds
Digital advertising campaigns on Google, Meta, TikTok, etc.
Domain
Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign lifecycle management, bidding strategy, creative format configuration, A/B testing, KPI analysis, reporting, basic platform troubleshooting
Preferred skills
Data-driven decision making, autonomous learning, time management
Technologies
Google Ads, Meta Ads, TikTok Ads
Responsibilities
Manage full campaign lifecycle from setup to daily optimization; Implement market best practices for segmentation and bidding; Monitor daily KPIs and translate data into actionable insights; Develop performance reports for internal and client communication; Provide initial technical support for client platform issues; Keep leadership informed on campaign progress and optimizations.