Brand Marketing Manager
Core
Own Qogita's B2B and B2C marketing strategy for supporting brand partners, executing go-to-market plans from strategy through delivery to drive commercial results.
Role type
Brand Marketing Manager
Builds
Brand pop-ups, retailer showcases, launch events, in-store activations, samples, minis, kits, point-of-sale materials, and digital assets.
Domain
B2B/B2C Brand Marketing, Retail, FMCG
Deliverable
product features
Required skills
Brand marketing strategy, Event planning and execution, Sample and marketing material management, Launch marketing, Agency and partner management, Retail buyer activation, Performance measurement, Playbook development
Responsibilities
Lead implementation of B2B and B2C marketing strategy for brand partners; Plan and deliver brand pop-ups, retailer showcases, launch events, and in-store activations; Build and run approach to samples, minis, kits, POS materials, and digital assets; Own marketing packages for brand launches; Brief and quality-check external agencies; Join key account conversations to unlock large retailers; Track activation impact on sell-through and order uplift; Document repeatable playbooks for marketing activities.
Seniority
Mid-level, hands-on IC