Gestor de Tráfego Pago
Core
Plan, create, manage, and optimize paid traffic campaigns to generate leads, conversions, and reduce CPA for the business.
Role type
Paid Media Manager
Builds
Paid advertising campaigns across Google Ads, Meta Ads, and other paid media channels
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads, Data Analysis, KPI Monitoring, Strategy Development, Lead Generation, Conversion Optimization, Reporting, Cross-functional Collaboration
Preferred skills
Graphic Design (Photoshop, Illustrator, Canva), Marketing Automation, Sales Funnels, English (Intermediate/Advanced)
Responsibilities
Plan, create, manage, and optimize paid traffic campaigns; Manage ads on Google Ads, Meta Ads, and other paid media channels; Monitor performance metrics and KPIs to identify improvement opportunities; Develop strategies to increase lead generation, conversions, and reduce CPA; Create performance reports with strategic recommendations; Collaborate with Marketing and Sales teams; Track market trends and propose new strategies and tests.