Analista de Marketing | Comunicação Corporativa e Institucional | Agência Petrópolis
Core
Senior Corporate and Institutional Communications Analyst responsible for brand voice, customer journey mapping, and ensuring consistent brand representation across all official channels.
Role type
Senior Corporate Communications Analyst
Builds
Brand identity, institutional content, and public relations for a real estate company
Domain
Real Estate / Corporate Communications
Deliverable
product features
Required skills
Brand strategy, customer journey mapping, SEO, press relations, content curation, AI tools, cross-functional collaboration
Preferred skills
Real estate industry experience, LinkedIn presence, project management tools, LGPD compliance
Technologies
AI tools, SEO platforms, Social Media platforms, Project management tools (Asana, Trello, ClickUp, Notion, Jira)
Responsibilities
Define brand voice and tone across all touchpoints; Plan institutional communication for social media, website, and web content; Adapt messaging for different audiences and regions; Manage press relations and validate press releases; Explore new digital channels and formats; Communicate company milestones; Collaborate with design and social media teams using AI; Support other squads on brand consistency.
Seniority
Senior, hands-on IC
