Gerencia de Marketing
Core
Lead marketing strategy for Aprecia, a financial solutions product, focusing on brand positioning, customer acquisition, and retention.
Role type
Marketing Manager
Builds
Marketing campaigns, brand positioning, and customer acquisition initiatives for a financial solutions product.
Domain
Financial services
Deliverable
product features
Required skills
Strategic marketing planning, brand positioning, digital marketing, demand generation, funnel analysis, budget management, agency coordination, market research, performance analytics
Preferred skills
Leadership experience in financial services, data-driven decision making
Responsibilities
Design and implement comprehensive marketing plans, strengthen brand positioning, develop commercial and demand generation campaigns, collaborate with sales to improve lead quality, analyze customer behavior and market segments, coordinate content and commercial materials, manage marketing budgets, define and monitor performance indicators, coordinate agencies and internal teams, research industry trends, ensure clear product communication, foster a culture of experimentation and continuous improvement
Seniority
Manager, strategic leadership