Digital Planning Director
Core
Lead the digital vision and progression roadmaps for key clients, shaping and executing digital strategies that deliver meaningful business outcomes.
Role type
Senior Digital Planning Director
Builds
Paid media strategies and holistic digital ecosystems for clients
Domain
Digital Marketing & Media Buying
Required skills
Digital planning, strategic vision, data analytics, new business development, team leadership, programmatic media, ad tech stack management, privacy regulations, first-party data strategies
Preferred skills
Thought leadership, industry event representation, cross-functional collaboration, innovation in media buying
Technologies
DSPs, ad servers, data management platforms, measurement tools, ad serving platforms, reporting & analytics dashboards, audience data tools, automation platforms
Responsibilities
Develop strategic digital roadmaps with key milestones; Translate data insights into actionable strategies; Lead client education and serve as trusted advisor to C-suite; Drive new business development and revenue growth; Mentor junior and mid-level staff; Oversee media technology stack optimization; Ensure integration of paid, earned, and owned media; Lead discussions on privacy first strategies and first-party data activation
Seniority
Senior, hands-on IC with leadership responsibilities