External Communications & Campaign Advisor
Core
Lead marketing, education, and behaviour change campaigns to promote Melbourne Water's brand and engage customers across paid and owned channels.
Role type
Senior marketing and communications professional (campaigns & brand)
Builds
Marketing campaigns, brand content, and strategic communications initiatives
Domain
Public utilities / Water management / Environmental services
Deliverable
product features
Required skills
Campaign planning and delivery, Behaviour change strategy, Content creation (digital/traditional), Data analysis and insights, Stakeholder influence, Project management, Writing and storytelling
Preferred skills
Experience in complex organizations, Commercial judgement, Ability to mentor colleagues
Technologies
Social media platforms, Video production tools, Digital marketing channels
Responsibilities
Plan and deliver evidence-based behaviour change campaigns, Create content for internal and external channels, Use data to test and refine campaign impact, Support high-priority programs with communications approaches, Work with suppliers on advertising and media, Influence senior stakeholders on brand goals
Seniority
Senior, hands-on IC
