IMC & Social Manager
Core
Lead Integrated Marketing Communications (IMC) planning and social media execution for the Oral Health Care category, aligning cross-functional teams to drive consumer engagement and brand buzz.
Role type
Senior Integrated Marketing & Social Media Manager
Builds
Integrated category plans, social content ecosystems, and consumer activation campaigns
Domain
Consumer Health / Personal Care / FMCG
Deliverable
product features
Required skills
IMC planning, social media strategy, WeChat ecosystem management, agency governance, cross-functional leadership, consumer insight, data analytics
Preferred skills
Social commerce operations, integrated campaign leadership, experience in consumer health/beauty/FMCG
Technologies
WeChat, Douyin, RED
Responsibilities
Lead IMC planning for category and consumer occasions; Own WeChat content and ecosystem operations; Execute OHC social planning and content production; Lead agency governance and PMO revamp; Partner with RBU, CRM, Media, and E-commerce teams to build integrated plans.
Seniority
Senior, hands-on IC