Content Specialist
Core
Own content execution across social media, website, blogs, and internal platforms while supporting marketing campaigns for a B2B cloud services company.
Role type
Content Specialist (B2B)
Builds
Social media posts, blog articles, press releases, case studies, and marketing campaign assets.
Domain
Cloud services / AI / B2B Marketing
Deliverable
product features
Required skills
B2B content writing, English editing, WordPress, social media management, Canva, AI content tools (Gemini), SEO/AEO, content calendar management, workflow documentation
Preferred skills
Pardot/Marketo, email campaign execution, list segmentation, landing page creation, global stakeholder collaboration
Technologies
WordPress, Canva, Gemini, LinkedIn, Pardot, Marketo
Responsibilities
Create and publish engaging content for LinkedIn and social media; Draft, edit, and optimize blog posts and website content using SEO/AEO best practices; Manage content library, categorization, and taxonomy; Support marketing campaigns by preparing assets and performing quality checks; Use AI tools to assist in content ideation and refinement; Document content workflows and publishing guidelines.
Seniority
Mid-level (3–6 years experience)
