VP, Social Media Lead, Group Strategic Communications and Brand
Core
Shape and scale social media as a core strategic capability for UOB's Wholesale Banking, strategic corporate, and innovation portfolios, operating at the intersection of business, brand, and digital communications strategy.
Role type
VP, Social Media Lead (Strategic Communications & Brand)
Builds
Social-first B2B capabilities, enterprise-level impact programs, and scalable operating models across Singapore and ASEAN markets.
Domain
Financial Services / Wholesale Banking / Digital Communications
Required skills
B2B social media strategy, thought leadership development, cross-functional stakeholder management, campaign execution (owned/paid/earned), employee advocacy program management, data-driven performance optimization, strategic experimentation (AI, ABM), content localization.
Preferred skills
Experience in financial services or complex matrixed organizations, leading high-impact content programs from concept to scale, operating across regional/multi-market environments, developing multimedia content including social reels, wholesale banking or FinTech marketing exposure.
Technologies
LinkedIn, AI-enabled brand storytelling tools, ABM platforms, social media analytics tools.
Responsibilities
Own end-to-end B2B social media content and campaign strategy; conceptualize and execute social media-first thought leadership; coordinate corporate announcements; drive localization of group-led efforts; lead flagship programs and initiatives; support executive voices and employee advocacy; set standards for digital profiling and tone of voice; manage external content partners; measure and optimize social performance to demonstrate business impact.
Seniority
VP, strategic leadership with hands-on execution
