Kierownik / Kierowniczka Grupy Produktów
Core
Building the company's market image and position through marketing strategy planning and execution, product portfolio management, and educational market trend analysis.
Role type
Product Group Manager (Marketing)
Builds
Marketing strategies, promotional campaigns, and product portfolio for the educational segment
Domain
Publishing / Education
Deliverable
product features
Required skills
Strategic planning, product portfolio management, 360 marketing campaign management, financial result accountability, market and trend analysis, stakeholder collaboration, webinar planning, data analysis, KPI management
Preferred skills
Experience in publishing, experience with educational products or development projects
Technologies
Digital marketing tools, social media platforms, office software applications
Responsibilities
Prepare and implement marketing strategies and plans for the educational segment; Plan and execute promotional actions across online and offline channels; Collaborate with sales, digital marketing, editorial, and e-commerce teams; Analyze market trends and customer needs to recommend offer development; Acquire and maintain relationships with opinion leaders; Plan and implement webinar actions to generate marketing leads; Monitor campaign efficiency and report results