Sr Social Manager – Prime Video (AVOD), Prime Video (AVOD)
Core
Sr. Social Media Manager driving campaign-led social marketing for Prime Video India's AVOD (MX Player) content slate, creating buzz and engagement for new title launches.
Role type
Senior individual contributor social media manager
Builds
Social media campaigns, content calendars, and brand presence for Prime Video India's AVOD titles
Domain
Entertainment streaming, Indian market, AVOD
Deliverable
product features
Required skills
Campaign strategy, creative conceptualization, content calendar management, multi-platform strategy, agency coordination, talent & creator partnerships, performance analysis, community engagement, competitive intelligence, experimentation
Preferred skills
Cultural integration, brand tone of voice iteration, customer service process improvement
Technologies
Instagram, X/Twitter, YouTube, Facebook, Threads
Responsibilities
Own end-to-end social media campaign strategy and execution for new title launches; Develop platform-native creative concepts; Build and manage content calendars aligned to release slate; Create platform-specific strategies across major social platforms; Collaborate with content marketing, PR, creative services, and talent teams; Brief and manage creative and social agencies; Partner with talent and digital creators/influencers; Track and analyze campaign performance metrics; Drive fan engagement and community growth; Monitor competitor strategies; Test new formats and engagement mechanics; Manage social brand channels and expand presence on emerging platforms; Maintain brand tone of voice; Act as business POC for social media customer service.
Seniority
Senior, hands-on IC