Digital Marketing Manager
Core
Manage digital presence, create engaging content, and execute marketing initiatives to promote academic programs, student activities, and brand awareness.
Role type
Digital Marketing Manager (Social Media focus)
Builds
Social media content, digital marketing campaigns, and lead generation for admissions
Domain
Education
Deliverable
product features
Required skills
Social media management, content planning, paid advertising, SEO, analytics, influencer marketing, Google Analytics, Meta Business Suite
Responsibilities
Manage and maintain social media platforms, plan and execute social media calendars, create engaging content, coordinate with design and academic teams, execute digital marketing campaigns, monitor engagement and campaign performance, analyze metrics and prepare reports, identify trends and implement strategies, support lead generation, manage paid ads, work with influencers