Senior Manager, Regional Marketing, APAC Electrophysiology
Core
Develop and execute regional marketing strategies to drive awareness, adoption, and commercial performance of the Electrophysiology (EP) portfolio across Asia Pacific.
Role type
Senior Manager, Regional Marketing
Builds
Regional brand plans, launches, product positioning, channel strategies, and integrated campaigns for EP products
Domain
Healthcare / Medical Devices / Electrophysiology
Deliverable
product features
Required skills
Strategic marketing, Brand management, Product launches, Market segmentation, Customer journey mapping, Multi-channel campaign execution, Commercial insights, Competitive analysis, Agency management, Regulatory compliance
Preferred skills
Healthcare/biopharma experience, MBA, APAC language skills, Cross-functional collaboration
Technologies
CRM, Digital marketing channels, Marketing analytics tools
Responsibilities
Translate global EP marketing strategy into APAC regional plans and local execution roadmaps; Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns; Lead market segmentation, customer journey mapping, and targeting for key APAC markets; Create regional marketing assets, content briefs, and digital programs; Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives); Provide commercial insights and competitive analysis; Support local affiliates with campaign toolkits, training materials, sales enablement, and field support; Measure and report campaign performance and ROI; Manage external agencies and vendors for creative, digital, and market research projects; Mentor and coordinate with junior marketing staff; Foster cross-country collaboration across APAC.
Seniority
Senior Manager, Regional Lead