Head of Culture & Partnerships, APAC (Social, Influencers, Brands in Culture)
Core
Lead the social transformation agenda and cultural activation strategy for Diageo's brands across the APAC region, translating global direction into locally relevant execution.
Role type
Senior leadership, regional marketing operations and cultural strategy
Builds
Culturally resonant social media programs, influencer activations, and regional content calendars for iconic beverage brands
Domain
Consumer packaged goods (beverages) + Social media marketing + Influencer marketing
Deliverable
product features
Required skills
Social media strategy, influencer marketing, cultural activation, agency ecosystem management, social analytics, stakeholder management, brand safety compliance, cross-functional collaboration
Preferred skills
Experience with emerging social platforms, talent management platforms, paid social amplification, integrated measurement frameworks
Technologies
Instagram, TikTok, YouTube, Facebook, influencer marketing platforms
Responsibilities
Plan and govern the social transformation agenda in APAC; localize global campaign blueprints with regional insights; coordinate local briefs to align with global strategy; create unified cultural activation plans across channels; steward the agency ecosystem for content and community management; oversee activation and content calendars; ensure governance and compliance with brand standards
Seniority
Senior, hands-on leadership