Global Head of Consumer Insights Capability & Platform
Core
Build an enterprise-level consumer insights operating system (methodology, tools, data architecture) to enable repeatable, comparable insights across global markets.
Role type
Senior IC Head of Consumer Insights Capability & Platform
Builds
A shared insights operating system including methodology standards, a tool and data stack, a shared taxonomy, and a knowledge repository.
Domain
Consumer products / Smart home / DTC hardware
Required skills
Building research/insights operating systems from scratch, Global consumer insights strategy, Data architecture design, Vendor and panel management, Knowledge management, Cross-functional influence, Traditional research methods (segmentation, concept testing), Behavior-based signal capture (e-commerce, social listening), AI-enabled research tools, Strategic synthesis
Preferred skills
Consumer electronics / Smart home / DTC hardware background, Brand or innovation strategy shaping
Technologies
AI-enabled research tools, Consumer/research data platforms, E-commerce review platforms, Social listening tools
Responsibilities
Define how Global, Regional and Category teams work together on insights, Build the minimum shared data architecture and tool stack, Stand up a knowledge repository for compounding insights, Select and manage external research vendors and agencies, Identify structural patterns across multiple regions, Partner with R&D, Product, and Marketing to drive adoption of the shared methodology
Seniority
Senior, hands-on IC
