Head of Culture & Partnerships, APAC (Social, Influencers, Brands in Culture)
Core
Lead the translation of global marketing direction into culturally relevant regional execution for Diageo's brands across the APAC region, managing social media handles, influencer activations, and cultural programs.
Role type
Senior leadership marketing operations and cultural strategy
Builds
Culturally resonant social media campaigns, influencer programs, and regional marketing ecosystems
Domain
Consumer packaged goods (alcohol) / Social media marketing / Influencer marketing
Required skills
Strategic thinking, operational execution, agency ecosystem management, social media expertise, influencer marketing, paid social amplification, social analytics, stakeholder management, compliance
Preferred skills
Knowledge of influencer marketing platforms, talent management, emerging social channels
Technologies
Instagram, TikTok, YouTube, Facebook, influencer marketing platforms
Responsibilities
Lead the social transformation agenda in APAC, localize global campaign blueprints, coordinate local briefs for alignment with global strategy, create unified cultural activation plans, steward the agency ecosystem, oversee activation and content calendars, ensure governance and compliance
Seniority
Senior, hands-on leadership