Responsable Média planning 360° F/H
Core
Lead a team of 8 media planners to develop 360° media strategies converging offline and online channels using tech, data, and AI for TPE, SME, and institutional clients.
Role type
Senior media planning manager (360° strategy)
Builds
Full-funnel media strategies and data monetization partnerships
Domain
Media buying, AdTech, digital and traditional advertising
Required skills
Media planning strategy, AdTech ecosystem mastery, data analytics, team management, change management, business development, offline media expertise, programmatic advertising, SEO/SEA
Preferred skills
Generative AI integration, GEO transition knowledge, Google Ads/Analytics certifications
Technologies
Trading desk, Programmatic, Google Suite, SEO/SEA, Generative AI
Responsibilities
Design and defend innovative 360° media strategies, develop data monetization vision and negotiate data partnerships, lead and grow a team of 8 media planners, evangelize technology and harmonize processes within the team
Seniority
Senior, hands-on IC with management responsibilities