Creative Director (Brand & Content)
Core
Social-first creative director turning cultural signals and audience insights into visual stories and content for a global hospitality brand.
Role type
Senior IC creative director (brand & social)
Builds
Social films, short-form video, creator-led storytelling, and always-on brand content for APAC markets
Domain
Hospitality, social media, digital content
Required skills
Creative direction, social-first content strategy, brand storytelling, art direction, copywriting, integrated creative, stakeholder upselling, creator/influencer management, regional creative adaptation, hands-on production, AI tool usage
Preferred skills
Experience in fashion, sport, luxury, beauty, lifestyle, entertainment, or premium consumer brands
Technologies
AI tools, emerging creative tools
Responsibilities
Turn culture and travel behavior into social-first creative ideas; Build stories around relatable human moments and emotional travel; Shape creative ideas for creator and influencer content; Take ideas from concept through to market-ready execution; Work directly with writers, designers, creators, producers and specialist makers; Present and sell ideas directly to senior clients
Seniority
Senior, hands-on IC