Analista de Analítica Digital (GA4 y Clarity) - Freelance
Core
Digital analyst converting business objectives into measurement strategies and actionable insights for product, UX, and business teams.
Role type
Digital analytics analyst (freelance)
Builds
Measurement matrices, data validation, dashboards, and user behavior reports
Domain
Digital analytics / Web analytics
Deliverable
dashboards & analysis
Required skills
GA4 (explorations, funnels, segments), measurement matrix definition, Microsoft Clarity, Quantum Metric, tag management basics, data anomaly detection, stakeholder presentation
Preferred skills
Looker Studio, Power BI, CRO, A/B testing, UX/product collaboration
Responsibilities
Define measurement matrices aligned to client KPIs; validate implementation with technical teams; follow tag guides from a business perspective; analyze GA4 data; use heatmaps and session recordings to identify improvement opportunities; build reports and dashboards; present findings and recommendations; identify and escalate data anomalies impacting business.