Manager -Digital Planning
Core
Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic, OTT/CTV, and premium publisher partnerships.
Role type
Manager, digital media planning
Builds
Digital media campaigns and strategic plans
Domain
Digital advertising and media planning
Required skills
Digital media planning, Media math, Reach & frequency principles, Advanced Excel, Advanced PowerPoint, DV360, YouTube planning, Meta, OTT/CTV ecosystems, Audience persona development, KPI tracking, Campaign pacing, Ad-ops coordination, Publisher relationship management, Strategic presentation
Preferred skills
Mentorship, New business pitch strategy
Responsibilities
Design full-funnel digital media plans, Execute large-scale campaigns across multiple digital channels, Leverage audience insights tools to build personas and justify channel allocations, Act as primary strategic partner for clients leading conversations and presentations, Oversee campaign pacing and ad-ops coordination, Mentor junior planners and contribute to new business pitches