Marketing & Communications Lead
Core
Develop and execute marketing and go-to-market brand strategy for CPA Australia in Singapore markets to accelerate market entry and grow the membership base.
Role type
Marketing & Communications Lead
Builds
Localized brand campaigns, PR activities, and content for events and CPD Programs
Domain
Professional accounting services / Marketing
Deliverable
product features
Required skills
GTM strategy, brand promotion, marketing execution, content localization, stakeholder management, media relations
Preferred skills
Experience in growth markets, cross-functional collaboration
Technologies
None stated
Responsibilities
Develop and execute targeted marketing campaigns to drive participation in events and CPD Programs; Identify content angles and USPs for assigned markets; Act as a regional marketing expert for localised content creation; Support external stakeholder management with government, regulatory bodies, and media.
Seniority
Mid-Senior, hands-on IC