Manager/Senior Manager/Social Strategist, Social
Core
Lead destination marketing through insight-driven social strategy, developing frameworks and playbooks for the social department while overseeing performance and emerging platform pilots.
Role type
Senior IC social strategist (strategy & oversight)
Builds
Strategic frameworks, playbooks, performance reports, and pilot programs for Visit Singapore social channels
Domain
Tourism marketing + social media strategy
Required skills
Social strategy development, performance measurement & reporting, channel mix planning, emerging platform experimentation, paid social strategy, analytical skills, multi-workstream management, strategic communication
Preferred skills
Futures thinking, trend analysis, horizon-scanning
Technologies
Social media platforms, analytics tools
Responsibilities
Develop and own overarching social strategy frameworks; produce monthly/quarterly performance reports and insights; review and recommend social channel mix investments; lead pilots on emerging platforms; oversee paid social strategy integration; drive campaign delivery from planning to execution
Seniority
Senior, hands-on IC