Creative Strategist lead - Maternity Cover
Core
Lead creative strategy for US Social Casino accounts, translating performance data into winning concepts across Paid Social, Programmatic, and App Store channels.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
UGC, influencer, Motion Graphics, and Playable content concepts that convert
Domain
Social Gaming / Performance Marketing
Required skills
Creative strategy, UGC and influencer expertise, Scriptwriting, Data fluency (CTR, CPI, ROAS), Team leadership, Creative framework development
Preferred skills
Experience in fast-paced agency environments, Autonomy in operations
Technologies
Paid Social platforms, Programmatic tools, App Store optimization tools
Responsibilities
Own creative strategy for Social Casino accounts, Generate concepts and briefs for video and playable content, Lead and mentor a small team of creatives, Write scripts and shape storyboards, Partner with media buyers to analyze performance data, Build winning frameworks and maintain a library of high-performing angles
Seniority
Senior, hands-on IC with team leadership