Direct-Response Creative Strategist (YouTube Ads)
Core
Develop and script YouTube ads and mini VSLs for competitive e-commerce brands using direct response principles.
Role type
Direct-response creative strategist (video ads)
Builds
YouTube video ads and mini VSLs for 8 and 9-figure e-commerce brands
Domain
E-commerce, Direct Response Marketing
Required skills
Direct response copywriting, YouTube ad scripting, Hook writing, Angle development, Performance data analysis, Eugene Schwartz awareness stages application, AI tool integration
Preferred skills
Compliance-sensitive category experience (supplements/weight loss), Unique mechanism development, RMBC familiarity
Technologies
AI tools
Responsibilities
Research, angle development, hook writing, scripting, and iterating based on performance data
Seniority
Mid-level, hands-on IC