Senior Strategist
Core
Develop insightful, innovative strategic solutions for brands in Singapore and other markets, spanning audience, data research, brand, creative, social, and content strategy.
Role type
Senior Strategist (Agency)
Builds
Strategic plans, pitch decks, campaign calendars, and performance measurement frameworks for client brands.
Domain
Digital Marketing / Social Media / Advertising
Deliverable
product features
Required skills
Strategic thinking, data analysis, audience segmentation, brand strategy, social media expertise, creative ideation, project management, client communication, market research, cross-channel planning
Preferred skills
Ethnography, fieldwork, social listening, influencer strategy, emerging platform knowledge, mentorship
Technologies
Brandwatch, Meltwater, Global Web Index, Sysomos, Synthesio, Crimson Hexagon, Euromonitor
Responsibilities
Analyze consumer, competition, and culture data to define strategic direction; develop integrated marketing and social media plans; manage client relationships and present strategic counsel; track category trends and market shifts; lead idea generation and creative collaboration; mentor junior team members.
Seniority
Senior, hands-on IC with team guidance