Vaccines- National Account Manager
Core
Implement marketing and sales strategy for complex, controversial, or strategically significant products/services to meet sales or market share targets.
Role type
National Account Manager (Product Management)
Builds
Marketing and sales strategies for assigned products/services
Domain
Pharmaceuticals
Deliverable
product features
Required skills
market research, product development and design, pricing strategy, advertising campaign management, sales performance monitoring, competitor analysis, product performance analysis, budget preparation, sales forecasting
Preferred skills
liaison with production and R&D, liaison with advertising and promotions specialists
Technologies
N/A
Responsibilities
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, monitor sales performance, analyze market trends and competitor activity, generate new product ideas, identify product changes to meet customer needs, liaise with production and R&D, prepare sales forecasts and budgets, monitor sales volume and costs against forecasts, adapt plans to improve sales performance, design sales campaigns and collateral.
Seniority
Mid-level (4+ years experience)