Content Strategist
Core
Plan and execute social media content strategy for wellness brands, creating calendars, scripts, and captions to drive engagement and sales.
Role type
Content Strategist (Social Media)
Builds
Monthly content calendars, reel concepts, scripts, and caption copy for Instagram pages.
Domain
Wellness / Health & Nutrition
Deliverable
product features
Required skills
Content strategy, social media planning, scriptwriting, copywriting, content calendar management, brand voice alignment, cross-functional coordination
Preferred skills
Experience with Instagram Reels and carousels, knowledge of wellness industry, ability to translate expert knowledge into simple content
Technologies
Instagram, social media management tools
Responsibilities
Build and run monthly content calendars for multiple Instagram pages; Plan mix of reels, carousels, stories, and static posts; Define content pillars and maintain on-brand feed; Create reel concepts, hooks, and scripts; Write captions and story copy; Brief designers and editors; Schedule and publish posts.
