Lead Social Media Strategist - Brand Engagement
Core
Develop and execute innovative social media campaigns to drive brand awareness, engagement, and community growth for a consumer goods company.
Role type
Lead Social Media Strategist
Builds
Social media presence and online communities across key platforms
Domain
Consumer Goods / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (copywriting, visuals, video), community management, analytics, paid social advertising, platform expertise (Instagram, Facebook, LinkedIn, TikTok)
Preferred skills
Leadership of small teams, storytelling, trend analysis
Technologies
Hootsuite, Sprout Social, Google Analytics
Responsibilities
Develop comprehensive social media strategies, manage content calendars, create engaging content, monitor channels for trends, engage with online community, analyze performance metrics, manage advertising campaigns and budget, collaborate with marketing and PR teams
Seniority
Senior, hands-on IC with leadership responsibilities