Marketing Manager
Core
Marketing Manager responsible for planning and implementing integrated digital marketing campaigns, with a specific focus on People and Culture/HR marketing, employer branding, and talent attraction.
Role type
Marketing Manager (HR/Talent focus)
Builds
Employer branding campaigns, EVP content, recruitment marketing initiatives, employee engagement programs
Domain
Financial services, Human Resources, Digital Marketing
Deliverable
product features
Required skills
Integrated multi-channel campaign management, Digital marketing strategy, Employer branding, Talent attraction, Campaign analytics and ROI measurement, CRM and marketing automation, Social media marketing, Email marketing, Content marketing, SEO/SEM, Stakeholder and agency management, Executive engagement
Preferred skills
Financial services industry knowledge
Technologies
CRM systems, Marketing automation tools, Analytics platforms
Responsibilities
Develop and implement marketing campaigns and content, Manage employer branding and talent attraction initiatives, Measure campaign success using metrics and ROI, Engage executives to develop marketing plans, Manage multiple campaigns and projects simultaneously
Seniority
Mid-Senior level (7 years experience)