Marketing Specialist
Core
Plan and deliver marketing strategies and campaigns to grow the client base for a currency exchange and remittance business, supporting sales conversion and brand strength across digital, social, and local media.
Role type
Marketing Specialist
Builds
Marketing strategies, sales collateral, digital campaigns, and client engagement initiatives
Domain
Financial services (Forex/Remittance)
Deliverable
product features
Required skills
Marketing strategy, CRM management, digital campaign management, content creation, market research, media relations, data analysis
Preferred skills
Mandarin proficiency, financial services marketing experience
Technologies
CRM systems, social media platforms, email marketing tools, online advertising platforms
Responsibilities
Develop marketing strategies to generate leads; Create and schedule multilingual content for digital and social channels; Manage paid and organic campaigns; Build client rapport and support retention initiatives; Coordinate media partnerships and advertising placements; Ensure marketing compliance with AML/CTF obligations
