Marketing Specialist
Core
Develop strategies and tactics to promote products or services, increase brand visibility, attract customers, and drive business growth through market intelligence monitoring and sales strategy adaptation.
Role type
Marketing Specialist (Agricultural Products)
Builds
Product lifecycle management, market intelligence reports, brand communication materials, and sales support campaigns for agricultural crops.
Domain
Agriculture / Agribusiness
Deliverable
product features
Required skills
Market intelligence analysis, strategic planning, product lifecycle management, brand management, business case development, campaign management, regulatory compliance, cross-functional collaboration
Preferred skills
Data analysis, presentation skills, event management, stakeholder relationship building
Technologies
CEPEA, Rural Clima, Field and Connection, PPT
Responsibilities
Consolidate and analyze market data to produce strategic reports; manage brand usage and communication materials across social media, events, and training; plan and launch products and monitor their lifecycle; create effective sales campaigns to support commercial team performance; evaluate and propose projects for product portfolio growth and market access; maintain relationships with regulatory areas for product registration and legislative changes; prepare clear and organized presentations for decision-making.