Integrated Marketing Manager
Core
Plan and execute integrated marketing initiatives to support BNI's growth across the APAC region, adapting global strategies to local market needs.
Role type
Senior Integrated Marketing Manager
Builds
Regional marketing campaigns, brand assets, and content for BNI's membership organization
Domain
Professional services / Membership organization / B2B
Deliverable
product features
Required skills
Integrated marketing strategy, campaign management, digital marketing, content creation, social media management, event marketing, stakeholder management, project management, data analytics, marketing technology stack
Preferred skills
Franchising experience, APAC regional experience, agency management, SEO, marketing automation
Technologies
LinkedIn, Meta Business Suite, Google Analytics, CRM, CMS, AI-powered marketing tools
Responsibilities
Develop regional marketing plans aligned with global strategy; plan and execute multi-channel campaigns; manage regional social media and content calendars; support regional conferences and events; partner with country leadership teams; analyze campaign performance and ROI.
Seniority
Senior, hands-on IC
