Digital Media & Performance Manager
Core
Develop audience-led digital strategies and manage multi-channel paid campaigns for oral healthcare brands, optimizing performance and leading search discoverability initiatives.
Role type
Senior Digital Media & Performance Manager
Builds
Connected digital media plans, high-quality activations across paid search, social, video, and programmatic channels, and future-facing search initiatives (AEO/GEO).
Domain
Consumer Healthcare / Digital Performance Marketing
Required skills
Digital media planning, performance marketing strategy, multi-channel campaign management, paid search optimization, SEO/AEO/GEO, audience strategy, data analysis, attribution modeling, programmatic buying, digital commerce, marketing analytics, project management
Preferred skills
Consumer healthcare/FMCG experience, MBA or equivalent, additional digital marketing certifications
Technologies
Google Ads, DV360, Meta, The Trade Desk, Amazon, Google Analytics, Adobe Analytics, Tag Management Systems, CRM, Marketing Automation tools
Responsibilities
Develop annual/quarterly digital strategies aligned with brand priorities; Partner with agencies to deliver campaigns across paid search, social, video, and programmatic channels; Act as embedded performance expert to improve team effectiveness; Oversee campaign optimization against KPIs (CPA, ROAS, CPL, CVR); Strengthen measurement frameworks and attribution approaches; Use data to refine audience targeting and personalization; Lead innovation initiatives in FPD, AEO, and GEO; Build dashboards and actionable insights for stakeholders; Develop playbooks and upskill the media team.
Seniority
Senior, hands-on IC with strategic leadership