Experiential Marketing Manager
Core
Develop and execute integrated marketing communications strategies to drive brand awareness, customer engagement, and lead generation across digital, social, and offline channels for BMW Asia markets.
Role type
Senior experiential marketing manager
Builds
Local and regional marketing plans activating headquarters campaigns, on-site communications for large-scale events, and communication toolkits for dealer partners.
Domain
Automotive industry, luxury/lifestyle segment
Deliverable
product features
Required skills
Integrated marketing communications, multi-channel campaign planning, media strategy and buying, event orchestration, budget management, stakeholder management, contract negotiation, brand standards compliance
Preferred skills
Event management experience, automotive/luxury industry background, Class 3 driving license
Technologies
Data analytics platforms, media asset platforms, marketing fund management systems
Responsibilities
Develop integrated marketing communications strategies, oversee 14 market partners, create on-site communications for large-scale events, plan and manage campaign budgets, lead media strategy and buying, negotiate contracts with agencies and suppliers, develop communication toolkits, ensure adherence to corporate identity and brand standards
Seniority
Senior, hands-on IC
