Senior Digital Campaign Strategist Executive [CCP for Digital Advertising and Marketing Professionals]
Core
Lead planning, execution, and optimization of data-driven digital marketing campaigns across platforms like TikTok and Xiaohongshu to drive brand awareness, engagement, leads, and conversions.
Role type
Senior Digital Campaign Strategist
Builds
Integrated digital campaigns, social media strategies, and influencer programs
Domain
Digital Marketing / Social Media Advertising
Required skills
Integrated campaign strategy, media budget planning, TikTok advertising, influencer/KOL management, market research, performance analytics, campaign optimization, cross-functional collaboration, reporting, team coaching
Preferred skills
Emerging trend identification, process improvement
Technologies
TikTok, Xiaohongshu
Responsibilities
Develop integrated digital campaign strategies, plan campaign concepts and media budgets, lead digital advertising campaigns, manage influencer campaigns, conduct market research, monitor and analyze campaign performance, optimize campaigns and budgets, collaborate with clients and internal teams, prepare performance reports, identify emerging trends, coach junior team members
Seniority
Senior, hands-on IC