Social Media Manager
Core
Develop and coordinate the digital presence of luxury fragrance and international brands, ensuring strategic consistency, content quality, community growth, and social channel performance globally.
Role type
Senior Social Media Manager (Luxury Fragrance & International Brands)
Builds
Global social media strategy, content calendars, paid media campaigns, influencer collaborations, and brand reputation management for luxury houses.
Domain
Luxury Fragrance & International Brands
Required skills
Social media strategy, content management, community management, paid media coordination, influencer marketing, social listening, data analysis, project management, cross-functional collaboration, technical platform management
Preferred skills
SEO, generative AI for marketing, French, Spanish, Arabic
Technologies
Meta Business Suite, Meta Ads Manager, TikTok Business Center, Google Analytics 4, Google Ads, Pixel, Conversion API, Event Tracking, UTM, Product Catalogs, Feed Management
Responsibilities
Define and develop social media strategy, plan and manage international editorial calendars, supervise digital communication aligned with luxury positioning, coordinate social activities with product launches and PR, monitor competitor activities, manage daily social channel operations, oversee content creation and publication, monitor community interactions and online reputation, coordinate paid media campaigns and budget, analyze KPIs and produce performance reports, support influencer selection and collaboration, manage external agencies and internal teams
Seniority
Senior, hands-on IC