Trade Marketing (Italia)
Core
Develop and implement regional trade marketing campaigns, promotional concepts, and local marketing materials for commercial partners in Italy, adapting global content to regional needs.
Role type
Trade Marketing Specialist
Builds
Regional trade marketing campaigns, promotional concepts, and local marketing materials
Domain
Consumer Electronics / Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, campaign development, content localization, event management, client meeting coordination, monthly asset delivery planning, reporting and controlling
Preferred skills
Adobe Acrobat Pro, Canva, digital marketing platforms, social media management, database management, web-based systems
Technologies
MS Office, Excel, PowerPoint, SharePoint, Adobe Acrobat Pro, Canva, Facebook, Instagram, LinkedIn
Responsibilities
Define communication objectives for online and offline sales campaigns, develop regional trade marketing concepts, manage regional fairs and events, coordinate client marketing plans, monitor monthly delivery of marketing assets, and perform reporting and controlling activities
Seniority
Junior to Mid-level, hands-on IC